Facebook, which is all about friends and their lives, is the epitome of social media. So think of running your hospital’s Facebook page as hosting a party for your friends. Invite people to join you and welcome newcomers. Strive to be a good host. Be a good conversationalist and never talk only about yourself. Go out of your way to provide refreshments and entertainment that will please the guests. Above all, be gracious and thankful to people who attend.
Know your guests and their likes and dislikes.
- Pay attention to health and wellness topics that garner the most attention and comments. What topics flop? In the future weight your posts to the more popular topics. Think of your Facebook page as “Pandora” for healthcare in your community.
Cater to your friends.
- Share important community stories on your page.
- Post important health information and observances.
- Include information on events, new services or treatments you offer, staff recognition and other relevant information. Think of it as small talk. Try to present it in a way that invites conversation.
- Provide pictures and videos to supplement your post. A good visual can add spark to any topic. A physician explaining a disease or procedure on a video is a great way to educate people in a personable way.
- Don’t drone on. Make your point short and sweet and when appropriate ask for feedback.
- Party games can be fun, so use health quizzes and contests to interact with your audience.
Make it worth their time.
- Educate in a fun way. Be sure to provide helpful information – facts, event information, a good patient story, informative videos, recipes or helpful tips.
And in the end, thank people for coming.
- Be sure to acknowledge your fans and the comments they make.
Follow these simple steps to be the host-ess with the most-est and watch your hospital’s Facebook likes and fan base grow.