Overdose of Buzzwords

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And, we call ourselves wordsmiths.

About a month ago, one PR strategist, Adam Sherk launched a study of 23 overused PR buzzwords utilizing PRFilter, a website that aggregates news releases. Later, PRFilter did a more extensive look at Sherk’s findings and discovered the number one overused buzzword in news releases, based on the number of uses in a 24-hour period, was “leading,” followed by “solutions.” The remaining 21 overused words are below, along with their incidence within 24 hours.

Assuming these news releases were written by professionals, it’s embarrassing. As much as I hate to admit it, I’m sure I’ve committed my share of these unpardonable sins over the years, but some of these words are so worn and meaningless, it’s hard to believe any professional would be caught using them today.

Ok, now I’m going back over this post and check for all the buzzwords that may have snuck in.

http://tinyurl.com/46t99nc

1. leading (776)
2. solution (622)
3. best (473)
4. innovate / innovative / innovator (452)
5. leader (410)
6. top (370)
7. unique (282)
8. great (245)
9. extensive (215)
10. leading provider (153)
11. exclusive (143)
12. premier (136)
13. flexible (119)
14. award winning / winner (106)
15. dynamic (95)
16. fastest (70)
17. smart (69)
18. state of the art (65)
19. cutting edge (54)
20. biggest (54)
21. easy to use (51)
22. largest (34)
23. real time (8)

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One Response to “Overdose of Buzzwords”

  1. Lee McKnight Jr Says:

    Great (and cringeworthy) list, thanks Wayne.

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