What can hospitals learn from a modern house?

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Photo by Kim Foster-Tobin /The State

The State recently ran a story about a modern house under construction in Columbia. A collaborative effort of Celtic Works and Studio 2LR, the house is the right size and right price for a first-time home buyer and it’s no vinyl-clad oversized style popular of late.

The house has been on Facebook since early summer with the makers posting construction photos and information about the construction.

So how does this relate to healthcare and social media?

We’ve heard healthcare providers voice concern over using social media because of the possibility of negative comments and posts. It’s a valid concern as that will inevitably happen at some point because no one or no organization is perfect. Not me, not you, not Mayo Clinic.

The makers of this modern house know people are already talking: at church, to other neighbors, friends and family members and even in the grocery store line. The same is true of healthcare audiences. Conversations about staff, doctors and services happen because they are part of people’s lives. Tuning them out puts you at a disadvantage.

The makers of the house have embraced social media as a strategy knowing with the risk comes potential for tremendous benefit.

The house will unite an audience of fans who support this particular project and the larger scope of modern home design, the companies who believe in it and in all likelihood the attention of the person who will purchase it. Equally important, their social media strategy brings positive and negative conversations to the partners in a public forum.

While communicating with fans and addressing criticism aren’t the real reason the collaboration is using social media, they are very good reasons. Make social media a part of your healthcare marketing strategy to bring the same opportunities to you.

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2 Responses to “What can hospitals learn from a modern house?”

  1. A blog post here. A blog post there. « wordsmith Says:

    […] media as it relates to hospitals, a modern house and the lift you get when a cycling demi-God gives your blog post a retweet. One of the most […]

  2. Social Media Unites People and Communities « The Adams Group Blog Says:

    […] sleep about what a great marketing tool we have in social media. I spend so much time reading and talking about it, it’s easy to forget how powerful it is in action. I got a beautiful reminder over the New Year […]

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