You cannot manufacture a movement.


Notice how more and more people are declaring “things” movements these days?

You know, something that inspires people and catches fire in best way possible. Movements unite people on behalf of causes they believe in. Without belief and passion, a movement has no life.

A textbook case on how movements happen is The Lance Armstrong Foundation’s Livestrong. Rather than being created overnight, it grew and evolved into a cancer-fighting movement. It sparked globally in 2004 after Lance Armstrong wore the then-unique yellow band during the Tour de France. The band inspired people not because Lance wore it, but because of the cancer-fighting mantra adorning it.

The Lance Armstrong Foundation didn’t set out to create a multi-million-dollar fundraising brand. They simply gave their cancer-fighting community an identity and then shared it with others, over the years staying true to the real inspiration behind Livestrong.

So when it comes to movements are they created? Or do they just happen? I think the best thing you can do for a movement is give it the opportunity to rally and inspire people.

Whatever you do, don’t declare it’s a movement unless it genuinely is one.

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