Social Media Use in Southeast Hospitals

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Social media in healthcare seems to be growing exponentially. Or does it?  For starters, let’s look at hospitals in the Southeast. 

Based on the Hospital Social Network List (last updated July 24), 112 hospitals across six Southeastern states engage in social media.  That’s an average of just 16% of short term acute care hospitals (not including children’s hospitals).

State Using SM Total ST-Acute (AHD.com) % in SM YouTube Facebook Twitter Blogs
AL 6 100 6% 4 5 5 0
FL 40 213 19% 20 27 26 5
GA 19 115 17% 12 18 11 2
NC 17 106 16% 8 10 16 5
SC 16 64 25% 7 14 14 3
TN 14 117 12% 8 9 12 2
               
Totals 112 715 16% 59 83 84 17

While social media may not be right for all of these hospitals, the numbers seem surprisingly low especially when considering the wealth of facts validating the top social platforms.

Danny Brown recently shared excellent stats on Facebook, Twitter, YouTube and blogs.  Some of the highlights: 

Facebook  

  • The average Facebook user has 130 friends.
  • There are more than 100 million active users currently accessing Facebook through their mobile devices. [Does your hospital have a mobile-friendly site? What about your Facebook page design?]
  • People that access Facebook via mobile are twice as active than non-mobile users.
  • More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) is shared each month.
  • The average Facebook user is connected to 60 pages, groups and events.
  • People spend over 500 billion minutes per month on Facebook.

Statistics from Facebook press office

Twitter 

  • Twitter gets more than 300,000 new users every day.
  • There are currently 110 million users of Twitter’s services.
  • Twitter receives 180 million unique visits each month.
  • There are more than 600 million searches on Twitter every day – more than Yahoo and Bing combined.
  • More than a third of users access Twitter via their mobile phone.

Statistics from Twitter and the Chirp Conference.  

YouTube 

  • The very first video uploaded in April 2005. By June 2006, more than 65,000 videos were being uploaded every day.
  • YouTube receives more than 2 billion viewers per day.
  • Every minute, 24 hours of video is uploaded to YouTube.

Statistics from YouTube press center

Blogs 

  • 77% of Internet users read blogs.
  • There are currently 133 million blogs listed on leading blog directory Technorati.
  • Bloggers use an average of five different social sites to drive traffic to their blog.

Statistics from Technorati’s State of the Blogosphere 2009 .  
Hopefully, these stats may help you build a case for jumping into social media at your healthcare organization – or expanding your outreach into other channels. 
 

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