How hot dogs made us socially acceptable.

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With a growl in our stomachs, we went in search of the city’s best hot dog. Little did we know what we’d find were the makings of a social media success story.

It all started with a friendly argument. As we wrestled over what makes the perfect hot dog and where one can find such an exalted treasure, we decided there was only one way to settle the matter. We’d put our city’s hot dog vendors to the test.

In true Adams Group fashion, we soon had a name for our little venture, a logo, a scoring system and parameters to guide us on our quest for the preeminent pup.

So, we set out to our first hot dog hawker, ate way too much, took a bunch of pictures, tabulated the scores and posted everything to our Facebook page. The Dog Fight was born, and it was fun.

Every week we ventured into dives and delis, gas stations and gourmet restaurants, in search of perfection. Every now and again, someone would comment on a Facebook photo, or recommend their favorite source of such succulent sustenance. But overall, things were quiet on the Facebook front. Until, one week, we took a frankfurter furlough.

The minute we failed to post our regular update, people began asking questions. What happened? Where are you? Our adventures were being followed on a grand scale – we just didn’t know.

Within weeks, we were at the center of a foodie frenzy. Other companies’ employees challenged us to Dog Fights, we hosted “celebrity” guests, and our own dog fighters were recognized around town (and heavily questioned about where to grab a good dog).

We even got the attention of traditional media, which exposed our Friday lunch activities to tens of thousands. Dog Fight had taken on a life of its own – a life that is thriving today.

Why tell this tasty tale? Because it taught us a lot about achieving social media success:

First – Have fun. Share something that interests you and, chances are, it will interest others as well.

Second – In these cases, traditional metrics may not be giving you the full story. You probably have more followers than you think.

Third – This is not a push marketing medium. Invite people into your experience, and share with them.

Fourth – Be honest, open and transparent. If you are, the medium will reward you.

 Finally, if you know of a great hot dog place in South Carolina, let us know.

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One Response to “How hot dogs made us socially acceptable.”

  1. Triathlons » Blog Archive » Suppose you are running the food concession at the athletic events for your college. You sell hotdogs colas an Says:

    […] How hot dogs made us socially acceptable. « The Adams Group Blog […]

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