Say You Want a Revolution in Healthcare Marketing? Alright…


Following some great regional healthcare marketing conferences (CHPRMS and GSHMPR – see recaps here), the South Carolina Hospital Association is putting on the Social Media Revolution June 23 in Columbia, S.C.

It’s a one-day workshop – in partnership with Carolinas Healthcare PR and Marketing Society – featuring some “Twitterati” in these two sessions:

Social Media in Healthcare: Making it Work for You – Ed Bennett, Director of Web Strategies at the University of Maryland Medical System, will discuss best ways to frame appropriate policies and launch a social media revolution in hospitals of all sizes.  He’s also known for maintaining the Hospital Social Network List, which tracks the digital activities of over 500 U.S. Hospitals.

The Social Media Revolution: From Here to Beyond – Reed Smith, an interactive media consultant who created hospital social media guides and best practices while at the Texas Hospital Association, will show how to implement a team approach inside the hospital to coordinate social media efforts.

Other sessions we’re looking forward to:

  • Measuring ROI of Social Media Strategies
  • Avoiding Legal Pitfalls of Social Media
  • Panel Discussion – SC and NC hospitals of all sizes outline their strategies, reasons why, lessons learned and organizational goals for social media.

Hope to see you there and share more resources for healthcare social media, and strategy.  If you can’t make it, follow live updates on Twitter (hashtags: #smrev #hcsm) and check our blog for the event recap.

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