As simple as skiing downhill

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I really enjoy watching the Winter Olympics even though I know nothing about most winter sports. I’m from the South. That’s not to say that southerners don’t enjoy winter sports. I know a lot people who ski, ice skate and play hockey. But I’m not one of them. While watching a skier prepare for her event, the camera zoomed to a close up of her face. I was struck by her focus; she could have burned a hole through steel with the look on her face. I’d never thought of the focus and concentration it must take to be a good skier let alone an Olympian.

Which brings me to my point. It’s nothing new or earth shattering to our business, but it’s more important now than ever before. We need to keep our clients’ marketing/advertising messages focused and simple. Finding that single laser-like message isn’t easy and outside forces can easily complicate the message. But, like the skier, we need to shut out distractions and keep looking and moving ahead.

It’s not a revolutionary concept, but it’s something we can easily forget. So take a deep breath, get focused, keep things simple and great work will follow. Maybe even a medal here and there.

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