How Some Physicians are Using Facebook.


I was flipping through my wall updates on Facebook yesterday and came across one that really caught my eye. It was from a pediatrician at Lake Norman Regional Medical Center. Her status simply said that she was grateful for patient patients because it’s been a busy sick season.

I am pretty sure we’ve all sat and waited and waited and waited to see a physician before. But it was really nice to see that she knows people are waiting to see her.

Along the same line, Debra received a thread from a physician practice in Vidalia, Georgia last week. One of their staff members used Facebook to ask patients what they wanted from their physician practice. In a matter of hours, they received about 20 responses. Most of the patients said they didn’t mind waiting but wanted staff and physicians to treat them nicely and respectfully. That’s a pretty inexpensive fix.

So what’s the takeaway?

A Facebook fan page for a medical practice can be a great way for physicians to take a pulse on patient satisfaction. Or to simply say I’m sorry there’s been a wait lately. What other ways is your medical practice or hospital utilizing Facebook?

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