People, helping people help people

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If you want to know what drives successful advertising and marketing campaigns today, think pink. With nearly two million views in its first two weeks, the “Pink Gloves Dance” video is a perfect example of today’s best trends: strategic partnerships, new media and transparent creative.

Medline created their line of pink medical procedure gloves to raise breast cancer awareness. And to aid in the effort, they partnered with a Portland, OR, hospital to create an engaging, authentic and very human video, which they distributed through cost-free new media channels – with phenomenal results.

The video spotlights the vibrant staff of St. Vincent’s Medical Center, while also displaying Medline’s generosity and spirit. It even provided a platform for Jay Sean (whose song is featured) to showcase his socially-conscious side.

Together, the efforts of all three parties are helping further breast cancer research and provide mammograms for under- or uninsured women. And, everyone wins.

Which is exactly why this works.

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One Response to “People, helping people help people”

  1. Johnny Arseneau Says:

    Dont forget that you should also have your email marketing system in place, you should have a lead capture or autoresponder on your site.If you dont have a site you can get a wordpress site done and hosted for very little money around $250 gets you a customized professional wordpress site and google loves the wordpress structure and it ranks those sites very well.There are some very good internet marketing experts out there helping small businesses and for very reasonable costs.Prices may start at around $360 per month but you get value and there isnt an SEO out there offering to work for 10 bucks. Professional help is transparent, measureable and guaranteed for pre agreed targeted results. You get what you pay for.It can cut down your offline marketing costs too if you get it done properly. Thank you for this article! I’ve just found a decisively amazing portal about marketing Try it!

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