CHPRMS Recap – Day 1

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Is it ironic that within a century-old hotel, there’s so much discussion of new media?  The Carolinas Healthcare PR and Marketing Society (CHPRMS) annual conference kicked off today at the Grove Park Inn in Asheville, NC.  Steve Crescenzo led a two-part track on social media followed by a panel discussion on the same.  So many different opinions created a great dialogue – like social media itself!

Some things we discussed:

  • Some said most healthcare companies are first wading into social media internally – working out kinks, then moving into external channels.  Others said the data isn’t there to show intranets work at all, so external channels are the place to start. 
  • There are three internets for social media: research, social and multimedia. 
  • You can’t just have a social media plan; it must be integrated into an overall communications plan.
  • Sounds basic, but we heard over and over about making social media conversational, engaging and authentic.  There are still too many examples of overly-cautious, heavily-lawyered corporate speak that goes nowhere. 
  • Crisis communications via social media are much more effective when audiences are already comfortable with you in that space.

What do you think?  What’s most effective for you?  Share you input with us here, or shout out on Twitter via @mspeir or #chprms.

Day 2 will address healthcare reform, then patient experience with the folks at Henry Ford Hospital.

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One Response to “CHPRMS Recap – Day 1”

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