Get off the sideline

by

HelmetFor those of you who know me, you know I really LOVE football. I played from the age of eight until I was a college sophomore. The players I most admire are those playing multiple roles. You’ve seen them. Guys who play defense and offense. Running backs that play on the kick-off team. Receivers that return punts. For the football illiterate I am simply saying this: versatility on the gridiron is good.

Another place versatility is vital these days is any advertising, marketing, design or other creative shop. While most agency folks are assigned a title (web designer, art director, copywriter, etc.) those titles can be blinders that prevent people from doing their real job: coming up with great ideas for clients.

In our creative department we take versatility seriously.

For example, we have a copywriter who makes music, art directors who design websites and anything else they can get their hands on and a web designer/developer who also happens to be a talented art director and overall idea guy. These discoveries weren’t the result of some agency wide cross-training effort; they happened because people saw beyond defined roles or titles. They got out there, tried new things and helped each other out. The result has been great work for our clients.

I believe the best path to great ideas is across the lines of job titles and disciplines. Get out there, return a few kicks and see what happens.

Like I said, I like football. In fact, here’s a blank helmet so you can design your own team helmet. I know you can do it. While you’re at it, send me your creations. We’ll post the winning designs.

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