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	<title>The Adams Group Blog</title>
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		<title>The Adams Group Blog</title>
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		<title>Designer Babies</title>
		<link>http://adamsgroup.wordpress.com/2013/05/07/designer-babies/</link>
		<comments>http://adamsgroup.wordpress.com/2013/05/07/designer-babies/#comments</comments>
		<pubDate>Tue, 07 May 2013 19:19:28 +0000</pubDate>
		<dc:creator>Colette Wise</dc:creator>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Interactive & Social Media]]></category>
		<category><![CDATA[Kitchen Sink]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>

		<guid isPermaLink="false">http://adamsgroup.wordpress.com/?p=1624</guid>
		<description><![CDATA[As I dive into the research phase of marketing, differentiation is at the very heart of the discovery process. The concept of differentiation brings back fond memories of college Biology. Stem cell research was a hot topic then and continues to fuel heated conversation on both sides of the debate.  http://news.msn.com/science-technology/2-year-old-girl-gets-new-life-with-windpipe-made-from-stem-cells The &#8216;con&#8217; side fears [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adamsgroup.wordpress.com&#038;blog=7818478&#038;post=1624&#038;subd=adamsgroup&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>A Prescription for Hospital Gym Marketing</title>
		<link>http://adamsgroup.wordpress.com/2012/09/13/a-prescription-for-hospital-gym-marketing/</link>
		<comments>http://adamsgroup.wordpress.com/2012/09/13/a-prescription-for-hospital-gym-marketing/#comments</comments>
		<pubDate>Thu, 13 Sep 2012 12:57:16 +0000</pubDate>
		<dc:creator>Liz Nettles</dc:creator>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Kitchen Sink]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Hospital Gym]]></category>
		<category><![CDATA[Wellness]]></category>

		<guid isPermaLink="false">http://adamsgroup.wordpress.com/?p=1104</guid>
		<description><![CDATA[As the focus on preventive medicine has increased, many hospitals have incorporated gyms and wellness centers in their list of services. After building the gym the question becomes how to get and keep a vibrant membership. In addition to traditional marketing for your hospital’s gym, you also can look inward and enlist your physicians, since [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adamsgroup.wordpress.com&#038;blog=7818478&#038;post=1104&#038;subd=adamsgroup&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">liznettles</media:title>
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		<title>How You Can Bring Visual Value to Your Hospital’s Videos.</title>
		<link>http://adamsgroup.wordpress.com/2012/08/21/how-you-can-bring-visual-value-to-your-hospitals-videos/</link>
		<comments>http://adamsgroup.wordpress.com/2012/08/21/how-you-can-bring-visual-value-to-your-hospitals-videos/#comments</comments>
		<pubDate>Tue, 21 Aug 2012 17:00:22 +0000</pubDate>
		<dc:creator>Liz Nettles</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Interactive & Social Media]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[healthcare video]]></category>
		<category><![CDATA[hospital video]]></category>

		<guid isPermaLink="false">http://adamsgroup.wordpress.com/?p=1097</guid>
		<description><![CDATA[We all know the saying “a picture says a thousands words.” This may be one reason that YouTube is one of the largest search engines. According to a Manhattan Research study, 30% of the US adults who search the Internet for health information watch health related videos. People are very visual and constantly make judgments [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adamsgroup.wordpress.com&#038;blog=7818478&#038;post=1097&#038;subd=adamsgroup&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">liznettles</media:title>
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			<media:title type="html">Video Production</media:title>
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		<item>
		<title>Increase Hospital Reimbursements by Marketing to Reduce Costs</title>
		<link>http://adamsgroup.wordpress.com/2012/08/14/increase-hospital-reimbursements-by-marketing-to-reduce-costs/</link>
		<comments>http://adamsgroup.wordpress.com/2012/08/14/increase-hospital-reimbursements-by-marketing-to-reduce-costs/#comments</comments>
		<pubDate>Tue, 14 Aug 2012 12:04:13 +0000</pubDate>
		<dc:creator>Liz Nettles</dc:creator>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[medication]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[pharmacy]]></category>

		<guid isPermaLink="false">http://adamsgroup.wordpress.com/?p=1088</guid>
		<description><![CDATA[With the shift of reimbursement payment practices, hospitals are looking at all options and best practices to improve quality care and reduce costs. As marketers we can help increase revenue, but can we also help cut costs and improve care?  Sure we can. Many hospitals have already done this with hand washing campaigns that resulted [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adamsgroup.wordpress.com&#038;blog=7818478&#038;post=1088&#038;subd=adamsgroup&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://adamsgroup.wordpress.com/2012/08/14/increase-hospital-reimbursements-by-marketing-to-reduce-costs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">liznettles</media:title>
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			<media:title type="html">Woman Reading Medicine Information</media:title>
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	</item>
		<item>
		<title>How to make your hospital&#8217;s Facebook page the life of the party.</title>
		<link>http://adamsgroup.wordpress.com/2012/08/01/how-to-make-your-hospitals-facebook-page-the-life-of-the-party/</link>
		<comments>http://adamsgroup.wordpress.com/2012/08/01/how-to-make-your-hospitals-facebook-page-the-life-of-the-party/#comments</comments>
		<pubDate>Wed, 01 Aug 2012 15:38:21 +0000</pubDate>
		<dc:creator>Liz Nettles</dc:creator>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Interactive & Social Media]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[health and wellness]]></category>
		<category><![CDATA[health information]]></category>
		<category><![CDATA[hospital marketing]]></category>

		<guid isPermaLink="false">http://adamsgroup.wordpress.com/?p=1076</guid>
		<description><![CDATA[Facebook, which is all about friends and their lives, is the epitome of social media. So think of running your hospital&#8217;s Facebook page as hosting a party for your friends. Invite people to join you and welcome newcomers. Strive to be a good host. Be a good conversationalist and never talk only about yourself. Go [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adamsgroup.wordpress.com&#038;blog=7818478&#038;post=1076&#038;subd=adamsgroup&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://adamsgroup.wordpress.com/2012/08/01/how-to-make-your-hospitals-facebook-page-the-life-of-the-party/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<media:content url="http://adamsgroup.files.wordpress.com/2012/08/party3.jpg?w=117" medium="image">
			<media:title type="html">Facebook Party</media:title>
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	</item>
		<item>
		<title>Forget Strategy?</title>
		<link>http://adamsgroup.wordpress.com/2012/07/24/forget-strategy/</link>
		<comments>http://adamsgroup.wordpress.com/2012/07/24/forget-strategy/#comments</comments>
		<pubDate>Tue, 24 Jul 2012 15:35:39 +0000</pubDate>
		<dc:creator>Wayne Adams</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[healthcare marketing & advertising]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[new media]]></category>

		<guid isPermaLink="false">http://adamsgroup.wordpress.com/?p=1071</guid>
		<description><![CDATA[Recently, Advertising Age quoted the CEO of the global advertising agency, Saatchi &#38; Saatchi, as saying, &#8220;Strategy is dead&#8230; If you take the time to devise a strategy, the more time you are giving your rivals to start eating your lunch.&#8221; Is he serious?  I fully realize we now live in a very fast-paced world and [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adamsgroup.wordpress.com&#038;blog=7818478&#038;post=1071&#038;subd=adamsgroup&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://adamsgroup.wordpress.com/2012/07/24/forget-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Wayne Adams</media:title>
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		<item>
		<title>Educating Patients is a Primary Need for Better Healthcare Access</title>
		<link>http://adamsgroup.wordpress.com/2012/06/27/educating-patients-is-a-primary-need-for-better-healthcare-access/</link>
		<comments>http://adamsgroup.wordpress.com/2012/06/27/educating-patients-is-a-primary-need-for-better-healthcare-access/#comments</comments>
		<pubDate>Wed, 27 Jun 2012 14:23:25 +0000</pubDate>
		<dc:creator>Debra Branson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Affordable Care Act]]></category>
		<category><![CDATA[Emergency Department]]></category>
		<category><![CDATA[enabling services]]></category>
		<category><![CDATA[health reform]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[non-emergent care]]></category>

		<guid isPermaLink="false">http://adamsgroup.wordpress.com/?p=1052</guid>
		<description><![CDATA[We are all waiting to hear the Supreme Court’s decision on the health reform law (Affordable Care Act) this week. According to a recent Times article, “If it survives, about 93 percent of all non-elderly, legal U.S. residents will be covered by 2016. That’s up from 82 percent this year.” This translates to an additional [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adamsgroup.wordpress.com&#038;blog=7818478&#038;post=1052&#038;subd=adamsgroup&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://adamsgroup.wordpress.com/2012/06/27/educating-patients-is-a-primary-need-for-better-healthcare-access/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">debbranson</media:title>
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		<item>
		<title>What do hawks, birthing services and hospitals have in common?</title>
		<link>http://adamsgroup.wordpress.com/2012/06/08/what-do-hawks-birthing-services-and-hospitals-have-in-common-3/</link>
		<comments>http://adamsgroup.wordpress.com/2012/06/08/what-do-hawks-birthing-services-and-hospitals-have-in-common-3/#comments</comments>
		<pubDate>Fri, 08 Jun 2012 13:32:46 +0000</pubDate>
		<dc:creator>Debra Branson</dc:creator>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Kitchen Sink]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[birthing services]]></category>
		<category><![CDATA[healthcare advertising agency]]></category>
		<category><![CDATA[hospitals]]></category>
		<category><![CDATA[preventable errors]]></category>

		<guid isPermaLink="false">http://adamsgroup.wordpress.com/?p=1063</guid>
		<description><![CDATA[Working primarily with hospitals, I read a lot of articles about controlling preventable errors. But, I recently found out that sometimes they just can’t be prevented – even for a healthcare advertising agency . Our outdoor representative recently informed us that a vinyl we thought had been taken down for a hospital outdoor board was [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adamsgroup.wordpress.com&#038;blog=7818478&#038;post=1063&#038;subd=adamsgroup&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://adamsgroup.wordpress.com/2012/06/08/what-do-hawks-birthing-services-and-hospitals-have-in-common-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">debbranson</media:title>
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			<media:title type="html">Image</media:title>
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		<item>
		<title>&#8220;L&#8221; Stands for loser.</title>
		<link>http://adamsgroup.wordpress.com/2012/02/10/l-stands-for-loser/</link>
		<comments>http://adamsgroup.wordpress.com/2012/02/10/l-stands-for-loser/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 21:25:27 +0000</pubDate>
		<dc:creator>Dean Bryant</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Kitchen Sink]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[art director]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[problem solving]]></category>
		<category><![CDATA[The Adams Group]]></category>

		<guid isPermaLink="false">http://adamsgroup.wordpress.com/?p=1026</guid>
		<description><![CDATA[Another Super Bowl is in the books. Over hyped? Yes! Bad halftime show? Yes! But the game was great and Super Bowl Sunday has become a holiday so why not enjoy. Now it’s time to prepare for next season. The NFL players are resting, getting needed surgery and getting prepared for mini camps. Just like [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adamsgroup.wordpress.com&#038;blog=7818478&#038;post=1026&#038;subd=adamsgroup&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://adamsgroup.wordpress.com/2012/02/10/l-stands-for-loser/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dean Bryant</media:title>
		</media:content>

		<media:content url="http://adamsgroup.files.wordpress.com/2012/02/loser.jpg" medium="image">
			<media:title type="html">Loser</media:title>
		</media:content>
	</item>
		<item>
		<title>How Website Content Almost Stole Christmas</title>
		<link>http://adamsgroup.wordpress.com/2011/12/14/how-website-content-almost-stole-christmas/</link>
		<comments>http://adamsgroup.wordpress.com/2011/12/14/how-website-content-almost-stole-christmas/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 12:46:50 +0000</pubDate>
		<dc:creator>Liz Nettles</dc:creator>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Interactive & Social Media]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>

		<guid isPermaLink="false">http://adamsgroup.wordpress.com/?p=973</guid>
		<description><![CDATA[Recently I put on my elf hat and did a little online shopping to help Santa. I was looking for one item, a programmable robot from a large toy company. I thought this would be a quick transaction but after an hour or so I felt more like the Grinch than a happy little elf. [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adamsgroup.wordpress.com&#038;blog=7818478&#038;post=973&#038;subd=adamsgroup&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://adamsgroup.wordpress.com/2011/12/14/how-website-content-almost-stole-christmas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Print</media:title>
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