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	<title>The Adams Group Blog</title>
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		<title>How Website Content Almost Stole Christmas</title>
		<link>http://adamsgroup.wordpress.com/2011/12/14/how-website-content-almost-stole-christmas/</link>
		<comments>http://adamsgroup.wordpress.com/2011/12/14/how-website-content-almost-stole-christmas/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 12:46:50 +0000</pubDate>
		<dc:creator>Liz Nettles</dc:creator>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Interactive & Social Media]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>

		<guid isPermaLink="false">http://adamsgroup.wordpress.com/?p=973</guid>
		<description><![CDATA[Recently I put on my elf hat and did a little online shopping to help Santa. I was looking for one item, a programmable robot from a large toy company. I thought this would be a quick transaction but after an hour or so I felt more like the Grinch than a happy little elf. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adamsgroup.wordpress.com&amp;blog=7818478&amp;post=973&amp;subd=adamsgroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Ding Dong!  The King is Dead.</title>
		<link>http://adamsgroup.wordpress.com/2011/08/23/ding-dong-the-king-is-dead/</link>
		<comments>http://adamsgroup.wordpress.com/2011/08/23/ding-dong-the-king-is-dead/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 15:03:31 +0000</pubDate>
		<dc:creator>Wayne Adams</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://adamsgroup.wordpress.com/?p=968</guid>
		<description><![CDATA[Finally! With sales nose-diving, Burger King is thankfully laying its king to rest. You know the one – with the oversized head and creepy look on his face. I mean who would want to rush into a Burger King knowing that ugly thing could be there. For years, they tried unsuccessfully to make the king [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adamsgroup.wordpress.com&amp;blog=7818478&amp;post=968&amp;subd=adamsgroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Be a man. Think like a kid.</title>
		<link>http://adamsgroup.wordpress.com/2011/06/09/be-a-man-think-like-a-kid/</link>
		<comments>http://adamsgroup.wordpress.com/2011/06/09/be-a-man-think-like-a-kid/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 15:48:29 +0000</pubDate>
		<dc:creator>Dean Bryant</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://adamsgroup.wordpress.com/?p=933</guid>
		<description><![CDATA[As a father of three boys, weekends are packed with activities. This leaves little time to take on house projects that need my attention. You know, dad stuff. Moving things, building stuff and fixing that which needs fixing. Recently I had on a weekend I made time to tackle one of those projects. I won&#8217;t [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adamsgroup.wordpress.com&amp;blog=7818478&amp;post=933&amp;subd=adamsgroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Dean Bryant</media:title>
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			<media:title type="html">SlipSlide</media:title>
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		<title>Three births, three patient experiences.</title>
		<link>http://adamsgroup.wordpress.com/2011/03/29/three-births-three-patient-experiences/</link>
		<comments>http://adamsgroup.wordpress.com/2011/03/29/three-births-three-patient-experiences/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 18:15:31 +0000</pubDate>
		<dc:creator>Dean Bryant</dc:creator>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Interactive & Social Media]]></category>
		<category><![CDATA[Kitchen Sink]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[chprms]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[healthcare marketing]]></category>
		<category><![CDATA[hospital marketing]]></category>
		<category><![CDATA[hospitals]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[Patients]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[The Adams Group]]></category>

		<guid isPermaLink="false">http://adamsgroup.wordpress.com/?p=917</guid>
		<description><![CDATA[My wife and I are the proud parents of three boys. I know, wow, three boys. Trust me, it’s a blast and we were blessed with three relatively smooth deliveries. Interestingly enough, each boy was delivered at a different hospital and each experience was very different. The experience we had with the birth of our [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adamsgroup.wordpress.com&amp;blog=7818478&amp;post=917&amp;subd=adamsgroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Dean Bryant</media:title>
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		<item>
		<title>Overdose of Buzzwords</title>
		<link>http://adamsgroup.wordpress.com/2011/03/23/overdose-of-buzzwords/</link>
		<comments>http://adamsgroup.wordpress.com/2011/03/23/overdose-of-buzzwords/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 16:44:32 +0000</pubDate>
		<dc:creator>Wayne Adams</dc:creator>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Kitchen Sink]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[healthcare marketing]]></category>
		<category><![CDATA[hospital marketing]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://adamsgroup.wordpress.com/?p=912</guid>
		<description><![CDATA[And, we call ourselves wordsmiths. About a month ago, one PR strategist, Adam Sherk launched a study of 23 overused PR buzzwords utilizing PRFilter, a website that aggregates news releases. Later, PRFilter did a more extensive look at Sherk’s findings and discovered the number one overused buzzword in news releases, based on the number of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adamsgroup.wordpress.com&amp;blog=7818478&amp;post=912&amp;subd=adamsgroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://adamsgroup.wordpress.com/2011/03/23/overdose-of-buzzwords/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Wayne Adams</media:title>
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		<title>Don&#8217;t Shortchange Yourself</title>
		<link>http://adamsgroup.wordpress.com/2011/02/22/dont-shortchange-yourself/</link>
		<comments>http://adamsgroup.wordpress.com/2011/02/22/dont-shortchange-yourself/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 13:58:50 +0000</pubDate>
		<dc:creator>Liz Nettles</dc:creator>
				<category><![CDATA[Kitchen Sink]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>

		<guid isPermaLink="false">http://adamsgroup.wordpress.com/?p=900</guid>
		<description><![CDATA[The poor economy has caused much belt-tightening over the past couple of years, with everyone wanting to get the most bang for their buck. To me that is recognizing value, not necessarily finding the cheapest price. It can be easy to fall into the trap of being a penny-wise but a pound-foolish. Sure it is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adamsgroup.wordpress.com&amp;blog=7818478&amp;post=900&amp;subd=adamsgroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>We can start reforming health care by fighting obesity.</title>
		<link>http://adamsgroup.wordpress.com/2011/02/14/we-can-start-reforming-health-care-by-fighting-obesity/</link>
		<comments>http://adamsgroup.wordpress.com/2011/02/14/we-can-start-reforming-health-care-by-fighting-obesity/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 18:11:06 +0000</pubDate>
		<dc:creator>Debra Branson</dc:creator>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[chocolates]]></category>
		<category><![CDATA[diabetes]]></category>
		<category><![CDATA[health care]]></category>
		<category><![CDATA[Heart disease]]></category>
		<category><![CDATA[Let's Move]]></category>
		<category><![CDATA[obesity]]></category>
		<category><![CDATA[overweight]]></category>
		<category><![CDATA[strokes]]></category>
		<category><![CDATA[Valentine's day]]></category>

		<guid isPermaLink="false">http://adamsgroup.wordpress.com/?p=896</guid>
		<description><![CDATA[I’m sure you have read about Michelle Obama’s obesity campaign “Let’s Move” that promotes healthy choices regarding food and exercise for children. We all know this is a serious issue – about 2/3 of adults are overweight or obese and about 1/3 of our children are.  There are a myriad of reasons for this. Let’s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adamsgroup.wordpress.com&amp;blog=7818478&amp;post=896&amp;subd=adamsgroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://adamsgroup.wordpress.com/2011/02/14/we-can-start-reforming-health-care-by-fighting-obesity/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<title>A Celebration of Geekery. Or This is Not a Rehash of the Super Bowl Commercials.</title>
		<link>http://adamsgroup.wordpress.com/2011/02/07/a-celebration-of-geekery-or-this-is-not-a-rehash-of-the-super-bowl-commercials/</link>
		<comments>http://adamsgroup.wordpress.com/2011/02/07/a-celebration-of-geekery-or-this-is-not-a-rehash-of-the-super-bowl-commercials/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 18:38:48 +0000</pubDate>
		<dc:creator>Julie Turner</dc:creator>
				<category><![CDATA[Interactive & Social Media]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[#brandbowl]]></category>
		<category><![CDATA[Brandgeeks]]></category>
		<category><![CDATA[Super Bowl commercials]]></category>

		<guid isPermaLink="false">http://adamsgroup.wordpress.com/?p=879</guid>
		<description><![CDATA[Thanks to Twitter and the #brandbowl hashtag, I got 90% of my Super Bowl TV spot chatter out of the way last night. So rather than give a Donnie Deutsch-esque rehash of last night’s leftovers, let’s talk about something new: activating audiences. Not just any audiences, passionate audiences. Generation X parents who love Star Wars. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adamsgroup.wordpress.com&amp;blog=7818478&amp;post=879&amp;subd=adamsgroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Julie Turner</media:title>
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			<media:title type="html">VW-Star Wars Super Bowl Spot</media:title>
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		<title>Is Being the Closest Hospital Enough?</title>
		<link>http://adamsgroup.wordpress.com/2011/02/01/is-being-the-closest-hospital-enough/</link>
		<comments>http://adamsgroup.wordpress.com/2011/02/01/is-being-the-closest-hospital-enough/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 20:41:01 +0000</pubDate>
		<dc:creator>Wayne Adams</dc:creator>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Kitchen Sink]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[healthcare marketing]]></category>
		<category><![CDATA[hospital advertising]]></category>
		<category><![CDATA[hospital marketing]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://adamsgroup.wordpress.com/?p=872</guid>
		<description><![CDATA[Travel around the country, especially in smaller communities, and it’s amazing how many community hospitals use little more than the selling point that they are close to home. Often, that or some form of it will be their tagline. Our experience is that just isn’t enough. One, our research shows consumers know exactly where the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adamsgroup.wordpress.com&amp;blog=7818478&amp;post=872&amp;subd=adamsgroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Wayne Adams</media:title>
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		<title>I&#8217;m a PC. I&#8217;m a Mac. What am I?</title>
		<link>http://adamsgroup.wordpress.com/2011/01/25/im-a-pc-im-a-mac-what-am-i/</link>
		<comments>http://adamsgroup.wordpress.com/2011/01/25/im-a-pc-im-a-mac-what-am-i/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 21:46:48 +0000</pubDate>
		<dc:creator>Dean Bryant</dc:creator>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Interactive & Social Media]]></category>
		<category><![CDATA[Kitchen Sink]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
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		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brainstorming]]></category>
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		<category><![CDATA[communications]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[target audience]]></category>
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		<guid isPermaLink="false">http://adamsgroup.wordpress.com/?p=853</guid>
		<description><![CDATA[Remember the “I’m a PC. I’m a Mac” TV commercials? Me too. If you were a PC user, you snarled. If you used a Mac, you laughed. T-Mobile is trying desperately to use the same formula to attack AT&#38;T and also dig Apple. They have been running their Mac/PC knock-off campaign for a couple of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adamsgroup.wordpress.com&amp;blog=7818478&amp;post=853&amp;subd=adamsgroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Dean Bryant</media:title>
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