Is Being the Closest Hospital Enough?

by

Travel around the country, especially in smaller communities, and it’s amazing how many community hospitals use little more than the selling point that they are close to home. Often, that or some form of it will be their tagline.

Our experience is that just isn’t enough. One, our research shows consumers know exactly where the closest hospital is, so telling them something they already know well isn’t likely to change their minds. More important, the more profitable consumers – the commercially insured – can and will drive for care they think will make a difference.

They not only want the care to be closer, they want to know it’s at least as good as, if not better than, what they’ll find at the larger facility 30 minutes or an hour away. In other words, convenience is not enough to keep them from making the drive.

Check out this very successful campaign we created for Meadows Regional Medical Center to turn the shorter distance into a life-saving selling proposition.

Tags: , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Follow

Get every new post delivered to your Inbox.

%d bloggers like this: